About Substitute

 A substitute product is any alternative, replacement or endorsement of goods on the market. In other words, it is a product or good that acts as a replacement or alternative to a more popular item without noticeably affecting the composition or appearance, or the usefulness of the resulting product.

What Is a Substitute?

A substitute, or substitutable good, in economics and consumer theory refers to a product or service that consumers see as essentially the same or similar-enough to another product. Put simply, a substitute is a good that can be used in place of another.

Substitutes play an important part in the marketplace and are considered a benefit for consumers. They provide more choices for consumers, who are then better able to satisfy their needs. Bills of materials often include alternate parts that can replace the standard part if it's destroyed.